Our Strategy
The countries in which the Maroc Telecom Group operates benefit from strong economic growth, both in Morocco and in Sub-Saharan Africa. Maroc Telecom aims to seize the opportunities offered by the markets in which it operates and to pursue its four main strategic objectives: strengthening its leadership in Morocco; maximizing the growth of its subsidiaries in Sub-Saharan Africa; seeking new external growth opportunities in high-potential markets; and differentiating itself through service quality, supported by significant investments and a consistent policy of innovation.
Maroc Telecom’s strategy is thus built around the following key priorities:
- Stimulating the use of Voice, Data, and Mobile value-added services through innovative offers that meet all customer needs at competitive prices.
- Supporting the growth of the Fixed-line customer base by developing attractive bundled Voice-Data offers and continuously enriching its product range.
- Expanding the penetration of Very High-Speed Internet.
- Leveraging its brands to establish Maroc Telecom as a benchmark in customer service.
- Relying on Fixed and Mobile network infrastructure, with high and very high-speed capabilities, in line with the latest technological standards.
- Maintaining rigorous financial management and a solid financial structure.
- Making international expansion a driver of growth.
- Reinforcing its CSR policy through humanitarian, cultural, sports, and environmental protection initiatives.