Corporate social responsibility policy of Maroc Telecom
Maroc Telecom's ambition is to provide accessible and beneficial technological contributions to all, based on a strict ethic that respects both humans and the environment. The Corporate Social Responsibility policy of Maroc Telecom is structured around the following key issues:
Reduce the digital divide and support the economic and social development of the country.
In a context where access to information and new technologies plays a crucial role in economic and social development, Maroc Telecom is fully committed to ensuring maximum coverage of territories and promoting the widespread use of new technologies...
Maroc Telecom deploys its telecommunications infrastructure to even the most remote regions, providing populations with access to essential services. Every year, it works to open up remote areas by extending its coverage to several hundred localities across the countries where it operates, both in Voice and Data services. Film Fracture Numérique
As a major player in digital transformation in Morocco and Africa, Maroc Telecom invests heavily to continuously expand and improve the quality and speed of its networks, as well as in the construction of international fiber optic cables. The goal is to ensure reliable and fast high-speed connectivity, enabling users to access advanced digital services. In parallel, the Group is leading various initiatives to promote innovation, thus actively contributing to boosting the digital economy. This strategy also has a positive impact on employment, with the Group being the source of hundreds of thousands of indirectly created jobs, particularly with its partners (resellers and subcontractors).
On a societal level, Maroc Telecom is engaged with numerous national-scale associations that carry out humanitarian actions, such as the Mohammed V Foundation for Solidarity. It supports various artistic fields, such as music, cinema, theater, and publishing, while also contributing to the preservation of Morocco's rich cultural heritage through partnerships with many festivals, institutions, and iconic events in the Moroccan cultural scene. Maroc Telecom also organizes its Beach Festival every summer, offering free and diverse performances, and has created the first museum dedicated to the history of telecommunications in Morocco.
Maroc Telecom contributes to the development of national sports and supports numerous sports disciplines. For a long time, it has supported and accompanied national teams during major events such as the Africa Cup of Nations and the World Cup. Since 2007, Maroc Telecom has been a partner of the Mohammed VI Football Academy. It is also the primary partner and official partner of the Royal Moroccan Athletics Federation since 1999 and supports the development of other disciplines such as equestrian sports, golf, tennis, and motorsport, thus contributing to the training of young talents and the international success of Moroccan athletes.
Acting as a responsible company
Maroc Telecom applies and upholds high ethical standards in all its activities and interactions with its stakeholders, emphasizing values such as respect, integrity, loyalty, and transparency. Promoting dialogue and listening, the company remains vigilant to potential risks...
Read moreRespecting the environment and combating climate change
Maroc Telecom operates in a sector that provides numerous solutions enabling citizens and economic actors to improve their energy efficiency, optimize their consumption of natural resources, and thus contribute to the transition to a low-carbon economy and environmental protection. At the same time, the company is implementing various initiatives to effectively manage its environmental footprint, in compliance with applicable laws and regulations...
Maroc Telecom optimizes its own greenhouse gas emissions, both direct and indirect, by continuously improving the energy efficiency of its facilities and vehicle fleet. It promotes the use of renewable energy, particularly in remote areas. High-performance energy-efficient equipment, suitable ventilation systems, energy-saving features, and specific materials for the construction of technical sites are part of the range of measures taken to optimize energy consumption.
Through the digitization of services (electronic recharge, online billing, digital communication, etc.), the digitalization of processes, and optimization measures during service design (e.g., reducing the size of the packaging and SIM card holder, introduction of eSIM...), Maroc Telecom significantly reduces its paper consumption.
Regarding end-of-life equipment, Maroc Telecom implements actions to manage and recycle each type of waste in accordance with current regulations and industry best practices.
As a partner of the Mohammed VI Foundation for Environmental Protection, Maroc Telecom participates in and supports various projects and initiatives, including the rehabilitation and maintenance of the Arsat Moulay Abdeslam Park in Marrakech, which has been transformed into a modern cyber park while preserving its authentic character. It also supports the "Clean Beaches" program and the Foundation's "Voluntary Carbon Compensation" program, contributing to national efforts to protect the coastline and combat climate change. By supporting the wildlife conservation project at the Temara Zoo, Maroc Telecom also contributes to the preservation of biodiversity.
By raising awareness among its employees about environmental issues and designing environmentally friendly buildings, such as the Maroc Telecom Tower, Maroc Telecom affirms its commitment to sustainable development.
Social Responsibility Reporting
Since 2009, Maroc Telecom has been producing social responsibility reporting in accordance with international standards such as the Global Reporting Initiative (GRI), allowing for continuous evaluation of its performance. This includes a hundred social, societal, and environmental indicators, a large portion of which is published annually in the universal registration document.